Founded in 2003 by Brigid Pang, The Cheongsam Shoppe aims to make the cheongsam available to every woman. The goal was to create cheongsams that are affordable, wearable and elegant (or AWE in short). She was driven by the need to correct the misconception that a perfect figure is needed to wear a cheongsam.
With more than 20 years of experience in the industry, Brigid has been involved in designing for regional labels as well as retailing. A few years into her career, she was commissioned to design clothes for “New York Los Angeles Transit” where she conceptualised and created a new range of collection every season.
When an opportunity came to take over a boutique, she seized it and developed clothes for bigger size customers – becoming among the first shops in Singapore to cater to this market.
Already well-versed in the garment trade, Brigid established The Cheongsam Shoppe and set about designing cheongsams that can be worn by all for all occasions. Skilled Shanghai-trained tailors were roped in to transform her designs into delightful creations.
“It is always at the back of my mind to design clothes that are flattering, and of good cut, comfort and fit for every size and shape. We always have various styles to suit everyone to bring out the best in them, empowering each person to a higher personal level of confidence and dignity,” said Brigid.
Since the first outlet was opened at Holland Village Shopping Centre, The Cheongsam Shoppe has attracted a steady stream of customers – ranging from professionals to celebrities. Our fame spread through word of mouth and the shop has won a growing pool of admirers from around the world.